Packaging essentials

8 July 2010

Bomba is tickled pink to have not one, not two, but four projects featured in a brand new book on packaging. Sarah Roncarelli and Candace Ellicott, principles of the US brand agency Fifty Strategy and Creative, are authors of 'Packaging Essentials: 100 Design Principles for Creating Packages' published by Rockport.

Two-hundred pages of packages from all around the world deliver insight into the practices of highly accomplished designers. What we really like about this book is that it discusses the challenges faced in packaging – things such as shape limitations, print techniques, practical requirements like shelving and point of purchase display, advertising and marketing solutions. It is not only inspirational, but instructional.

Find Bomba's work for Wild Creeper by Forlano, Vasse Felix's 'Black Knight', the Rewind coffee canister range and Silvana 'Grand Caffé' coffee packaging. We feel like we've been given four gold stars for good work.

Packaging Essentials: 100 Design Principles for Creating Packages
Available in Perth from Boffins Bookshop
www.boffinsbookshop.com.au
$75

View the featured projects:
Wild Creeper
Vasse Felix
Rewind
Silvana